The typical wage for seven of ten surveyed content material advertising and marketing and search engine optimisation positions within the U.S. elevated prior to now 12 months – together with a median $20,000 enhance for search engine optimisation Supervisor.
That’s in accordance with the seventh annual “Inbound Advertising and marketing Job + Wage Information” [free, registration required], launched in the present day by content material intelligence platform Conductor. The report was primarily based on job listings on 4 job websites – Certainly, Glassdoor, PayScale and LinkedIn.
‘Intertwinined’ content material advertising and marketing and search engine optimisation
Conductor’s Senior Supervisor of Content material Technique Christine Schrader instructed ClickZ that, between 2017 and 2018, there was just one place that noticed a median wage enhance: Content material Director. However, this 12 months, there have been will increase in seven of the ten.
One of many causes for the will increase, she mentioned, is that many manufacturers are taking their search engine optimisation and content material advertising and marketing duties in-house, away from companies, as many are additionally doing for adtech. The massive $20,000 leap for search engine optimisation Supervisor, Schrader mentioned, is probably going as a result of that function has to handle extra in-house individuals.
These across-the-board will increase aren’t stunning, Chief Evangelist and Co-Founder Stephan Bajaio added, since SEO and content material advertising and marketing are more and more “intertwined,” though search engine optimisation consists of such different areas as ecommerce optimization.
The Information discovered that, for the primary time, a majority (56%) of content material advertising and marketing jobs now require search engine optimisation abilities. Eighty-one % of search engine optimisation jobs require content material abilities, a 6% enhance over 2018.
PPC (Pay-Per-Click on Advertisements) expertise can also be changing into extra of a requirement, with 42% of search engine optimisation job now making it a requirement (a 9% enhance over 2018), and 20% of content material jobs requiring PPC abilities as a part of content material distribution obligations.
Within the final 12 months, there was additionally an 81% enhance in search engine optimisation job openings and a 112% enhance in content material advertising and marketing job openings.
Common salaries, cities
Listed below are the ten job titles that had been tracked, together with the typical U.S. wage:
From Conductor’s Information
The Information additionally consists of profiles of the tracked job positions, with averages for superior levels, years out of school, common tenure, and high abilities.